COACHING FOR TRADES BUSINESS OWNERS

WORK LESS

LEAD BETTER

GROW SMARTER

You know your trade — we’ll help you master the business side without the burnout, and without the high costs or time commitments of traditional coaching programs.

Why are we different?

You didn’t start your business to drown in paperwork, chase after ‘flaky’ staff, or run on fumes every week.

I get it—because I’m a small business owner too. I work in construction but also bring a wealth of experience and expertise from other industries, which means I see the blind spots that cost time, money, and peace of mind.

Most coaching programs are expensive, time-intensive, and built by people who haven’t been on site in years.

This isn’t that.

I offer:

  • Affordable coaching that fits your budget.

  • Practical tools you can use the same week - which will add value, increase bottom line and give you back time.

  • Support that actually understands the trades world.

White arrows pointing upward on a wooden surface

Dream it

•

Build it

•

Grow it

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Dream it • Build it • Grow it •

What I Help With

No BS. Just real solutions that work.

Here’s what we’ll tackle together:

Strategic planning – so you're not making it up as you go.

Time management – reclaim hours and focus on what matters.

Job autopsies & estimating – know your numbers, improve your margins.

Leadership tools – get your crew aligned and performing.

Workflows & systems – so your business runs smoothly, even when you're not there.

Communication & conflict resolution – handle the hard stuff with confidence.

Hiring systems – find the right people faster, and keep them.

Sustainable growth – scale without burning out.

We go at your pace. You set the priorities—we’ll fix what matters most first.

Pencil, eraser, and question mark drawing on paper
Man in trades, preparing for coaching training for business strategy.

Let’s Get Started

Book a Free 30-Minute Strategy Call

No pressure. No sales pitch. Just a quick call to see if coaching is a good fit—and leave you with at least one solid idea to move your business forward.

Business background for paradigm coachinging
Man in trades, preparing for coaching training to increase revenue and scalability.

Why Work With Me?

Construction Industry Experience – I’ve managed renovations and commerical TI’s, led teams, and seen what goes sideways on-site and in the office.

Lower Cost, Bigger Impact – Coaching shouldn’t be your biggest monthly bill. My low overhead means more affordable rates.

High EQ + Real-World Strategy – Emotional intelligence meets practical leadership tools that actually work in a trades environment.

Time-Saving Focus – No long-winded programs. Just clear direction and fast wins.

Dream it

•

Build it

•

Grow it

•

Dream it • Build it • Grow it •

  • Joe is natural coach. He's incredible at uncovering the root cause of what is going on and at helping identify tools that I could utilize to improve. He is insightful and action oriented. I appreciated his calm demeanor and always felt like he was trying to pull the best from me. Joe helped our construction organization streamline operations - he calmed chaos and created much needed structure. He could see the bigger picture AND identify the details needed to make it come to life. I truly believe that Joe would be an asset to any construction business looking to streamline and scale.

    -Andraya

  • The sessions included a mixture of listening, sharing, tears and laughter. Having explored and identified the areas which undermined my confidence, I was able work with Joe on the practical solutions.

    -Sam

  • I began working with Joe during a challenging time of transition when I was wanting more clarity on my forward direction. Joe was very clear and direct in his coaching approach and also very compassionate. He helped me to see my strengths so I could better communicate this about myself to others. This supported me to continue working towards greater opportunities that I continue to uncover in my life. Thank you Joe!!

    -Jennifer

  • My experience of coaching with Joe was really transformative. It allowed me to identify things that were holding me back and strategically tackle them head on, developing my confidence in the ability to manage difficult situations. This affected most areas of my life,

    -Gemma

  • Joe was great. We built great rapport early and he made me feel comfortable and open to share. I'm grateful that I found him, and grateful for the time we managed to work together.

    -Davina